Inbound SMS: Trigger Terms Defined

Trigger terms are an essential part of inbound messaging and the Maha Platform’s Inbound SMS Campaigns .

A trigger term is a keyword, a phrase, or a short code that is put out to the public or a target group of contacts.

When an individual sends this trigger term to a designated number via text message, they have initiated an inbound messaging relationship.

Trigger terms will have a prewritten response that will be sent in response upon reception of its associated trigger term.